10 Insider insights into the world of car sales tricks

by

Mar 19, 2024 | Motor, Uncategorised | 0 comments

Thankfully, the murky days of dubious practices in the automotive industry have largely faded into obscurity. Nevertheless, as consumer protection evolves, so too do the nuances of the sales process.

Here are ten savvy manoeuvres of the motor trade that you should keep in mind when navigating your next new or used car purchase

1. Hero Car Hype

Much like a supermarket’s loss-leader, dealerships often showcase a tempting hero car—a limited edition or low-spec model—with attractively low prices. However, chances are it’s already snapped up, nudging you towards pricier alternatives.

Much like a supermarket’s loss-leader, dealerships often showcase a tempting hero car—a limited edition or low-spec model—attractively low prices. However, chances are it’s already snapped up, nudging you towards pricier alternatives.

2. Stacked Deals

Initial offers may seem generous, loaded with extras like paint protection and warranties. Yet, they’re often presented as monthly payments or package deals, obscuring the true cost.

3. Qualification Tactics

Friendly chats with sales executives aren’t just small talk; they’re strategic. Details gleaned are later wielded to tailor persuasive pitches.

4. Demonstrator Swap

Even if the exact model is available, you might be steered towards a different variant—a subtle tactic to avert potential deal-breakers.

Image source: Midjourney V6

5. Tailored Test Drives

Routes are carefully chosen to showcase the car’s best features, sometimes concealing flaws typical of used cars.

6. Ambiguous Quotes

While finance offers warrant written quotes, cash prices often evade documentation. This lack of transparency discourages price comparisons.

Image source: Midjourney V6

7. Handover Shenanigans

If promised perks are missing upon delivery, a different staff member might hand over the car, shifting accountability and leaving you stranded.

8. Diminished Trade-In Value

Every flaw in your trade-in will be magnified, justifying lowball offers. Inflated repair estimates further dent your bargaining power.

9. Cosmetic Quick Fixes

Every flaw in your trade-in will be magnified, justifying low-ball offers. Inflated repair estimates further dent your bargaining power.

10. Market Manipulation

Dealers may agree to source your desired car, even if unavailable, to retain your custom. By the time alternatives are proposed, they hope your patience wanes, and you settle.

While these tactics may seem minor compared to historical scams, identifying them can spare you from frustration and financial pitfalls. Armed with awareness, you may even negotiate a stellar deal on the car of your dreams.

BGI

Feel free to share this post if you found it interesting, informative, or inspiring. You are welcome to leave a comment below if you have something you would like to add to this post.

Best Guide Inc. Staff Writer

The staff writers at Best Guide Inc. are passionate about sharing their experiences, knowledge, and research. You can visit their website www.bestguideinc.net or follow them on their socials.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This post may contain links to affiliate or partner websites, and we may receive a commission for any purchases made by you on the affiliate or partner website using the link (you will most likely receive a discount if you do – win/win). See our full disclaimer here.